I wanted to start with the basics first, and then build the awareness from there. Our competency and training are our foundation on witch we treat and care for the diabetic patient. I felt that there is always a need to educate people on this fundamental part of who we are, and why they should seek out our expertise. I then built into the video a lot of the information from the “Diabetes Foot Facts” that the APMA is publishing with this campaign to match what patients see and hear with what their podiatrist might share with them in his/her office. Finally, I ended with a little humor and memory aid linking this message to an item that people see every day, their average sock.
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